INDUSTRY: Photography & Videography Services

CLIENT: Pics by Sash

YEAR: 2024

EXPERIENCE: Logo Design, Brand Identity

Black T-shirt with a gold logo on the chest and the text 'capturing photos you will never get bored of' near the bottom.

Pics By Sash

about.

Pics by Sash is a photography brand built on the promise of capturing stunning, timeless photos you’ll never get bored of.

A person taking a photograph in a mirror, with overlay text and logo for Pics by Sash, a photography service.

challenge.

The challenge was to create a brand identity that feels artistic yet professional, friendly yet affordable—a true reflection of Sash’s approachable personality and creative skill.

the logo

A playful symbol born from a camera + smile, representing creativity, joy, and timeless photography.

typography & color

Clean, modern type paired with approachable fonts and a bold color palette to reflect both artistry and friendliness.

visual storytelling

The identity highlights photography as more than just images—it’s about capturing beauty, creativity, and meaningful connections.

brand strategy

Positioning Pics by Sash as your friendly neighborhood photographer: trustworthy, approachable, and committed to making every client feel part of the process.

Flat lay of branding materials and accessories for 'Pics by Sash' on a dark gray background, including business cards, a notebook, a clipboard, a wooden hexagonal object, a black envelope with a paperclip, and a person wearing a black t-shirt with the company logo, with a dark sign with the logo and text 'Pics by Sash' in the background.
A split-screen graphic showing font samples. The left side has a yellow background with 'DM Sans' font in bold, along with its alphabet in light text. The right side has a light beige background with 'DM Serif Display' font in bold, with its alphabet in light text underneath. The top portion has a black and gray header with white text about capturing stunning photos.
Comparison of two photo filters for a photography app, showing their color codes and effects on images. One filter has a Night mode with specific color codes, and the other has a Jasmine tint with different color codes. The background includes a person taking photos on rocks during sunset.

results.

The final identity for Pics by Sash captures the brand’s personality: artistic, approachable, and joyful. The playful logo and bold visuals make the brand memorable, while the clean typography and timeless design keep it professional.
The result is a photography brand that feels both creative and trustworthy, positioning Sash as the go-to neighborhood photographer for clients who want meaningful, lasting photos.

Texture background with yellow geometric shapes and text that reads 'Pics by Sash'.