INDUSTRY: Education & EdTech

CLIENT: Examy

YEAR: 2023

EXPERIENCE: Brand Identity & Messaging

White palette with four colored circles (purple, blue, pink, yellow) on pink background.

Examy

about.

Exam preparation can be overwhelming for students who aspire to get into top schools or secure higher opportunities. Examy was created to change that—helping students be exam-ready with confidence, clarity, and the right tools.

A collage of six slides from a presentation about education and leadership, featuring colorful backgrounds, text, and graphics.

our goal.

Our goal was to design a brand identity that feels motivating, modern, and empowering. The brand had to resonate with students under pressure, while also being trustworthy and aspirational.

the logo

The wordmark highlights “my” in Examy, emphasizing that exams are a personal journey: This is MY path. This is MY future.

typography & color

Bold, modern typefaces paired with a vibrant palette of pink, purple, orange, and blue—each representing challenge, determination, recognition, and success.

visual storytelling

The brand uses circles and dynamic gradients to represent growth and self-efficacy—from uncertainty to readiness: “I’m not sure… Maybe I can… I did it. I’m ready!”

brand strategy

Positioning Examy as more than just a platform—it’s a confidence-builder. The strategy empowers students to see exams not as obstacles, but as stepping stones to bigger opportunities.

Multiple colorful app icons and logos related to 'examy', featuring dots and check marks in various color schemes including purple, blue, pink, and orange.
Color palette with six rectangles, each labeled with color names and hex codes: Pink Piano (#F53072), Vivid Skyblue (#12C1E2), Space Cadet (#1D1D3F), Dark Orchid (#9138D6), Orange Peel (#F29D16), and a small black rectangle
Infographic titled 'The Meaning of The Ideogram', showing three emoji-like icons representing different stages of exam preparation: top icon with three colored circles and a check mark, middle icon with two circles and a check mark, and bottom icon with two circles and an orange check mark. Corresponding descriptions for each stage explain the progression from simulated exam experience to being exam-ready.
Image showing infographic about challenges, self-esteem, confidence and exam readiness with a test prep guide and stationery items.

results.

The final identity positions Examy as a bold, supportive, and future-focused edtech brand. With a vibrant visual system and empowering messaging, the brand communicates one clear promise: Be exam-ready.

An iPhone displaying app icons and a tablet with a website called 'Examy' open on a keyboard stand, showing a webpage promoting exam readiness with colorful circles and the text 'Develop Self-efficacy.'