INDUSTRY: Virtual Assistance & Business Support Services

CLIENT: Business Builders Co

YEAR: 2024

EXPERIENCE: Brand Strategy & Identity, Website

A tablet displaying a business website resting on a concrete block against a dark background.

Business Builders Co

about.

Business Builders Co provides Virtual Assistant and growth solutions for entrepreneurs who want to uplevel their businesses with the right talent and technology. Their mission is to streamline processes, boost efficiency, and give motivated business owners the support they need to succeed.

Business Builders Co logo with tagline 'Consider It Done.' on a navy blue background.

challenge.

We developed a brand identity that reflects professionalism, trust, and modern efficiency, while staying approachable for small-to-mid-sized business owners.

the logo

A bold and simple “B” mark symbolizing growth, structure, and support, paired with clean typography for credibility.

typography & color

Modern sans-serif fonts combined with a blue-forward palette—dark navy for trust, aqua for energy and growth, and lighter gradients for flexibility and approachability.

visual storytelling

The visuals emphasize efficiency, clarity, and growth: modular layouts, streamlined icons, and bold headers that highlight services like inside sales campaigns, B2B lead generation, and VA support.

brand strategy

Positioning Business Builders Co as the go-to partner for service businesses—affordable, customizable, and scalable support for entrepreneurs who want to save time and accelerate growth.

Business presentation slide with sections titled Our Strategies, Services, Pricing, Why Choose Us, and Time to Up-level. The slide includes text about business growth, services offered by Business Builders Co, and reasons to select their services, with a blue and white color scheme and a background with blurred people working.
Graphic showing a logo resembling a stylized letter B in turquoise, with options below: Letter B, Forward Motion (Uplevel), Growth, and First Try.
A technical blueprint of a geometric shape with circles and straight lines on a teal background, resembling a detailed design or logo plan.

results.

The final identity communicates clarity, trust, and growth. It gives Business Builders Co a professional yet approachable look that resonates with entrepreneurs who are ready to scale. This foundation made it easier to transition into a website design that clearly showcases their VA and support services.

A computer monitor displays a website for Business Builders Co with the slogan 'Uplevel Growth Through Talent & Technology.' The website has a blue navigation bar with contact information and a 'Contact Us' button. A partial image of a person is visible on the lower part of the screen. The setup includes a white keyboard and mouse on a white desk.
Business cards for Business Builders Co, one with a navy blue background and the other white, displaying the logo, company name, tagline, and contact information.