INDUSTRY: Pet Supplies & E-commerce

CLIENT: Amazing Pets

YEAR: 2024

EXPERIENCE: Logo Design & Brand Identity

A French Bulldog puppy sitting with eyes closed, wearing a white hoodie that reads 'Amazing Pets' with a small green chili graphic, against a green gradient background.

Amazing Pets

about.

Amazing Pets is a pet supply brand built on three core values: Accessibility, Accountability, and Convenience. Their mission is simple: make it easy for pet owners to get everything their pets need, while building trust through reliable service.

A presentation slide deck about Amazing Pets brand strategy, including sections on brand purpose, vision, voice, archetype, and strategy with visual diagrams and bullet points.

challenge.

At MIDesign Creatives, our goal was to refresh their identity with a modern, friendly logo that feels approachable for everyday pet owners but still trustworthy enough for a growing e-commerce brand.

the logo

The new logo is based on their previous identity but simplified for clarity and memorability.

typography & color

Rounded, friendly typefaces reflect approachability and care, while the deep green palette grounds the brand in trust, nature, and reliability.

visual storytelling

The identity highlights Amazing Pets as a brand that delivers ease and reassurance. From the A–Z smile to the tagline “Don’t worry, we got what you need,” every element reinforces a sense of reliability and happiness.

brand strategy

Positioning Amazing Pets as the accessible pet supply partner—a brand that’s reliable, convenient, and committed to making pet ownership stress-free.

Logo for Amazing Pets with a green curved line and text in dark green
Comparison of three versions of the 'Amazing Pets' logo, showing the evolution from a playful, illustrated design to a simplified, modern logo with a smiley face.
An illustrated promotional graphic for Amazing Pets, featuring a central smartphone displaying their Instagram page. Surrounded by four colorful social media posts showing pet-related products and messages: a gecko with a thought bubble, a dog with a purple background, a pink pet food bowl with kibble, and a green background with shipping information. The overall design combines photographs, illustrations, and text to advertise pet supplies and emphasize easy online shopping.

results.

The refreshed logo and identity give Amazing Pets a friendly, modern presence that communicates trust and convenience. By simplifying the design while keeping its roots, the brand now feels more approachable and scalable for e-commerce, all while staying true to its promise: Don’t worry, we got what you need.

Screenshot of an online pet supply store homepage, featuring categories for dog, cat, fish, bird, reptiles, small animals, miscellaneous, and others, with a promotional banner for snake supplies showing a close-up image of a yellow snake.
A color palette featuring six color swatches with hex codes and names: Felgdrua, Mantis, Sandy Brown, Isabelline, Dim Gray, and an unlabeled white.